Wednesday night I ran a workshop for 30 Auckland Certified Builders entitled, “Make 2013 your Best Year Ever – Build Your Marketing & Sales Machine”. Received good feedback and some interested in having me help them improve their marketing and sales results, so was well worth the effort put in to put all the content.
What we covered:
The big problem in the construction industry, namely the Tradesman’s Death Spiral. Cutting prices to get work, making no profits, laying off staff and doing it yourself, missing critical responses to prospects, loosing even more money, stress at home, thinking about going back on wages and giving up the dream.
How to start doing something about it, namely improve marketing and sales performance.
Stop doing one, or more, of the 5 Deadly Sins: roller coaster marketing, not following up, trying to cover the field, using only 1 marketing channel and not getting expert help.
The 7 parts of your Marketing & Sales Machine: