The Law of the Rubber Band

I have just started reading a book by John Maxwell called “The 15 Invaluable Laws of Growth”  One law jumped out at me and inspired this post. Maybe it was the catchy title, or maybe it was because it resonated with me personally. It was law #10 – The Law of the Rubber Band.  A rubber band is only useful when it is under tension. The same applies to your life, if you want to grow and improve. Simply put it is says that growth can only happen when there is tension between where you are now and where you could be.  

So ask yourself these questions:

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Dealing with serial sickies

The classic ‘sickie’. It’s part of New Zealand working folklore, and while most people can honestly admit to ‘chucking’ the occasional sickie, others can stretch the limits of their employers by frequently taking sick days for vague or elusive reasons. In some cases it can get to the point where they are no longer reliably showing up to work.

Sick leave is a legitimate entitlement, and many people genuinely need that time to manage their health or chronic conditions — both mental and physical. In those cases employees should be fully supported via the applicable employment entitlements.

But what if you suspect an employee is misusing their sick leave?

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The Discipline of Market Leaders

No company can simultaneously excel at delivering market leading performance in all three value disciplines. This is because each disciplines requires completely different operating processes, different ways of thinking and behaving. When a company choses one ‘lead’ discipline to excel in they are placed to become market leaders.

Conversely, when a company attempts to excel in all three disciplines they become, at best, mediocre at all and will oscillate in the market. Which market discipline is the right one for your company?

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Wealth Building Tips from Warren Buffet

If you have never heard of Buffett, Forbes currently ranks him as the third richest man in the world and he is arguably the world’s greatest investor. He has amassed his fortune by making astute investment decisions and investing in businesses.

“You only have to do a very few things right in your life so long as you don’t do too many things wrong.” – Warren Buffett. Here is what you should learn from Buffett:

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Still Using A Spreadsheet to Track Leads?

While spreadsheets are relatively easy to use and widely known, it’s definitely not the most efficient or effective way to collect, analyze, and manage business data, especially if you’re a company that’s hoping to grow in the near future.

There are clear distinctions between the features of a CRM versus a spreadsheet. If you have to manage multiple leads coming in and have a multi-step sales process, using a CRM system may be a step worth taking, and need not cost much.

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Mental Health Challenges for Business Owners

If you take notice of the safety briefing at the start of every flight, the flight attendant tells you to fit your own oxygen mask first before helping anyone you are traveling with.  Seems a bit self centred, but you aren’t much good to those depending on you if you are not in the best position to help them. The same applies to mental health I believe, and as it’s mental health awareness week this week, maybe you should think about your own needs in this space for a change.

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Get Some PPE for Your Business

You shouldn’t operate dangerous equipment without suitable PPE and likewise, you shouldn’t operate a business with out suitable risk protection as well.

Being in business brings with it a level of [business] risk, and the construction industry is about as risky as it gets. The failure rate for construction businesses is only exceeded by the hospitality industry, but this is one statistic where being near the top is not a good place to be. So what can you do to build a protective shield around yourself as a business owner against things going wrong. Here are 5 quick tips

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Are you an Ant or a Grasshopper?

Like the Aesop fable The Ant and the Grasshopper, it is the ant that survives the winter because he spent the nice summer weather gathering food in preparation, while the grasshopper spent his time singing.

That’s the same problem if you have no marketing strategy in place. There is a habit of many business owners in the trades to just take what the market dishes up and not put some proactive systems in place to generate work. “I get all my work from word-of-mouth”. That’s great when WoM is working, but what if it isn’t? What’s the back-up plan? Usually there is none. This is particularly true when you are busy, or the market is stronger and the perceived need to generate leads is less. But as the title of this post suggest, I recommend people to dig the well BEFORE you are thirsty….

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How to make your emails look professional

People these days expect your business to have a domain name and a website. An email address like jsmith@yourcompany.co.nz tells people you’re serious about your business. 

Free email services, such as Gmail, Hotmail and Yahoo, are great for personal use, but when you use a free email account for business purposes, people will start to doubt your professionalism and credibility.  If you want your prospective clients to take you seriously and you don’t have your own domain name email address, I recommend you….

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How to stop wasting money on advertising

There was a classic statement from a company executive I read once (can’t remember who) that said, “I know we waste 50% of the money we spend on advertising, I just don’t know which 50%”.

That might be okay, but not ideal, if you are a big company with a big marketing budget. Most of my clients don’t fall into that category, so I am insistent that money spent of direct advertising is as effective as possible and is intended to generate an action or response by a prospect.

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