Sharpened Your Saw lately?

Today (Saturday) I spend 4 hours with my business coach, Taki Moore, while he was visiting Auckland.  Yes, I am a business coach and I have a business coach too.  I am always looking to up my game and improve the service that I can offer my clients.  Part of that improvement comes from self learning,…

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Resolutions or Pipe Dreams?

Made any New Year resolutions this month?  By any chance were they the same ones you set last year, because they were the ones you didn’t quite reach the year before?  Are you wasting your time with New Year resolutions and are they just pipe dreams that won’t make it past February? If you are…

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Customer satisfaction IS the new marketing

Thanks to one of my builder clients, Dan for this post.  He sent me a link to a very interesting infographic about modern trends in marketing, and I have included that link below. One aspect was not new at all, but maybe is coming back into vogue a bit. Focusing on customer satisfaction.  Why?  The…

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The Future of Home Printing

Despite recent advances in construction, such as pre-nailed frames, nail guns, lasers, etc., the basic method of nailing timber together to build a house hasn’t changed a lot.  Prepare for a quantum leap in construction however.  It won’t happen next year, but it will happen in the not too distant future and will make the…

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Time for some Forward Focused Reflection

So it is late November, 2014. The year is fast drawing to a close and 2015 is just around the corner. A chance for a fresh start and to really achieve better results than last year. So what are you going to do different in 2015 that will actually make a change in your situation…

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Why Have Staff Meetings?

The staff meeting — or “stiff meeting” as it is sometimes known in many companies — can become a colossal waste of time. Many consider staff meetings a practical alternative to work; as a place to think about this weekend’s fishing trip or to refine their doodling skills. All because there is too little thought invested in…

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Are Your Flying Blind?

Imagine you are flying over the Pacific Ocean and the captain comes on the PA system.  “Ladies and gentlemen, I have some bad news and some good news.  The bad news is that all our instruments are out.  I have no idea where we are headed, how much fuel we have or what height we…

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Struggling to find staff?

I guess you’ve noticed, finding a good people to add to your team isn’t easy right now, especially if you are in Auckland or Christchurch. I hear this complaint regularly from the owners of construction companies I talk to and that they either have low or no response to their ads, or that the calibre of…

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Why Reputation Matters and How To Build It

A recent study for the construction industry by Hinge, a US based branding and marketing firm, found that buyers listed good reputation as the most important criteria for purchasing, and the good news is that most sellers already recognize this fact. www.hingemarketing.com  They also asked buyers about the best way to market to them (Figure 1).…

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Time to fire some customers?

The customer is always right. Correct? Wrong! The RIGHT customer is always right for your business. Unfortunately most of us don’t know who the right customers are for our business. So we take on board anyone who has a heart beat, without ever identifying the right customer profile for our business. But who is the…

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