The Best Sentences to Use in Sales

Want to know the best way to respond to a question from a prospective client on why they should go with you? The following is the beginning of a post on the INC.com website that I read the other day.  While they were primarily talking to salesmen in big companies, the 2 suggested sentences are…

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Think in The Future – Act in The Now

I had a great meeting with a client this week.  We are a couple of months into our 6 month Business MasterClass with him and were going through our second 1:1 meeting. We were covering some specific marketing tactics he will be implementing, and also  reviewing the foundation strategies from earlier meetings. His comment, “I…

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What is Your Exit Plan?

“According to a study by the Centre for Small Enterprises at Massey University, during the next 10 years 64% of business owners intend to exit their businesses. For the North Shore, where I live, that means about 16,000 businesses may come up for sale during the next 10 years. That’s 130 a month, every month,…

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Go Fast or Go Far

In Africa, there’s a saying: If you want to go quickly, go alone. If you want to go far, go with a group. Does this apply to learning as well?  Why would you want to learn with a group?  Why share the experience you have gained through so many years of the school of hard…

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7 Steps to Build Your Marketing machine – Step 5

In step 4 of Build Your Marketing Machine we evaluated and decided on what tactics to use in order to generate leads coming into the business.  The tactics used needed to be aimed at the right target client and promote a consistent message. With so many tactics available to choose from, is there any other…

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