What is Your Exit Plan?

“According to a study by the Centre for Small Enterprises at Massey University, during the next 10 years 64% of business owners intend to exit their businesses. For the North Shore, where I live, that means about 16,000 businesses may come up for sale during the next 10 years. That’s 130 a month, every month,…

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Go Fast or Go Far

In Africa, there’s a saying: If you want to go quickly, go alone. If you want to go far, go with a group. Does this apply to learning as well?  Why would you want to learn with a group?  Why share the experience you have gained through so many years of the school of hard…

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7 Steps to Build Your Marketing machine – Step 5

In step 4 of Build Your Marketing Machine we evaluated and decided on what tactics to use in order to generate leads coming into the business.  The tactics used needed to be aimed at the right target client and promote a consistent message. With so many tactics available to choose from, is there any other…

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7 Steps to Build Your Marketing Machine – Step 2

My last post introduced the issue of the Tradesmen’s Death Spiral and how building a systematic marketing machine was ONE way to help arrest the downward spiral and start to build a better business. In step 1 we discussed FOCUS. Pick who is your ideal target.  Study their needs, fears and aspirations in great detail…

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