In step 4 of Build Your Marketing Machine we evaluated and decided on what tactics to use in order to generate leads coming into the business. The tactics used needed to be aimed at the right target client and promote a consistent message. With so many tactics available to choose from, is there any other…
DetailsMy last post introduced the issue of the Tradesmen’s Death Spiral and how building a systematic marketing machine was ONE way to help arrest the downward spiral and start to build a better business. In step 1 we discussed FOCUS. Pick who is your ideal target. Study their needs, fears and aspirations in great detail…
DetailsThere is a problem in the building trade. It has affected many business owners in recent years and although the horizon is looking a little brighter going into 2013, the problem still exists. A typical story goes like this: You miss that job you thought you would get. The phone is not ringing as much…
DetailsThe renowned business strategist and author, Tom Peters visited NZ a few years ago. Typically his writings are aimed at bigger businesses, however this time he presented a paper in which he outlined 56 ideas that any and all companies should consider incorporating into their culture, to create a sustainable aim of EXCELLENCE. Here are…
DetailsChances are you use, pretty much, the same materials as all your competitors and follow similar construction techniques to complete projects. How then can you stand out from your competitors, that doesn’t take a million dollars to achieve? One idea is to develop an MVA for your business and make it part of your daily…
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