How to make your emails look professional

People these days expect your business to have a domain name and a website. An email address like jsmith@yourcompany.co.nz tells people you’re serious about your business. 

Free email services, such as Gmail, Hotmail and Yahoo, are great for personal use, but when you use a free email account for business purposes, people will start to doubt your professionalism and credibility.  If you want your prospective clients to take you seriously and you don’t have your own domain name email address, I recommend you….

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How to stop wasting money on advertising

There was a classic statement from a company executive I read once (can’t remember who) that said, “I know we waste 50% of the money we spend on advertising, I just don’t know which 50%”.

That might be okay, but not ideal, if you are a big company with a big marketing budget. Most of my clients don’t fall into that category, so I am insistent that money spent of direct advertising is as effective as possible and is intended to generate an action or response by a prospect.

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Have trouble getting paid sometimes?

Have you had trouble to be paid for work completed at times? You do the work to the required standard, or better, but the client still seems to have an excuse not to pay you. Frustrating, isn’t it?
The law may be on your side, but the cost and hassle to exercise your legal rights sometimes seems more trouble than it’s worth. Some clients know this and use this to their advantage.

So, how can you avoid this problem….short of using the Hells Angels as your credit control department.

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Why a business coach has been essential to our growth

Like many other ambitious business owners in the trades, I was finding myself overwhelmed and consumed by the endless stream of details required to run a roofing company. Days often seemed like unending series of decisions and tasks that were mine alone. Now bear in mind that Kelly, my husband and business partner, also had his own set of daily decisions and tasks in which he found difficulty in delegating.

Overwhelmed by the day to day, together we were not effective managers. I was personally frustrated by the pace at which our business was growing.

I decided it was time for some outside help…..

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Lessons from the gym

I was at the gym last night trying my best to maintain my pretty average fitness level.  They have done some redecorating recently and I noticed some motivational mantra added to one wall. One, about getting some coaching help, struck a chord with me as it is very relevant to what I do.

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Innovate to Succeed

AI is the new industrial revolution and unlike the linear change in the market during the industrial revolution, the AI revolution is causing change at an exponential rate.  Those businesses who embrace this change will be far better off than those who are a bit late to adopt this innovation mindset. Possibly those that do not make innovation as part of their core strategy will not survive.

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The Right People on Your Business Bus

In his book, Good to Great, Jim Collins creates a clear metaphor by comparing a business to a bus and the leader as the bus driver. He emphasizes that it is crucial to continuously ask “First Who, Then What?”

You are a bus driver. The bus, your company, is at a standstill, and it’s your job to get it going. You have to decide where you’re going, how you’re going to get there, and who’s going with you.

Most people assume that great bus drivers (read: business leaders) immediately start the journey by announcing to the people on the bus where they’re going—by setting a new direction or by articulating a fresh corporate vision.

In fact, leaders of companies that go from good to great start not with “where” but with “who.”

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Mark-up versus Margin Confusion

One frustration I commonly hear from builders before we start working together on their business is, “Why don’t my job profits come out as high as my forecast?”

Sounds a simple question, but the answer can be complex and diverse. There are many forces at play between pricing the job and counting the money, but one issue can be a misunderstanding as to the required MARK-UP to achieve the required MARGIN in the job. Get this wrong and you have set the job up to fall short of what you need at the very start; the pricing stage.

Why is this? Read on to find out

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Catch More Sales Leads

When you are out fishing and only have one line over the side, you limit the number of fish you can catch in the time available.  The same applies when marketing your business.  Use only one marketing channel and you still may catch a customer, but if your channel goes unnoticed, you can come up empty handed.

The answer, just like when you are fishing, is to use several baited hooks in your marketing.  Also, make sure the bait is enticing and kept fresh.

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Productivity Tips

Learn from one of the world’s most prominent and well respected leadership experts and productivity. Here is a list of 15 of Robin Sharma’s top tips on how to better organise your day so you are able to achieve more of the important stuff and are less distracted by the unimportant.

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