Still Using A Spreadsheet to Track Leads?

While spreadsheets are relatively easy to use and widely known, it’s definitely not the most efficient or effective way to collect, analyze, and manage business data, especially if you’re a company that’s hoping to grow in the near future.

There are clear distinctions between the features of a CRM versus a spreadsheet. If you have to manage multiple leads coming in and have a multi-step sales process, using a CRM system may be a step worth taking, and need not cost much.

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Mental Health Challenges for Business Owners

If you take notice of the safety briefing at the start of every flight, the flight attendant tells you to fit your own oxygen mask first before helping anyone you are traveling with.  Seems a bit self centred, but you aren’t much good to those depending on you if you are not in the best position to help them. The same applies to mental health I believe, and as it’s mental health awareness week this week, maybe you should think about your own needs in this space for a change.

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Get Some PPE for Your Business

You shouldn’t operate dangerous equipment without suitable PPE and likewise, you shouldn’t operate a business with out suitable risk protection as well.

Being in business brings with it a level of [business] risk, and the construction industry is about as risky as it gets. The failure rate for construction businesses is only exceeded by the hospitality industry, but this is one statistic where being near the top is not a good place to be. So what can you do to build a protective shield around yourself as a business owner against things going wrong. Here are 5 quick tips

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Are you an Ant or a Grasshopper?

Like the Aesop fable The Ant and the Grasshopper, it is the ant that survives the winter because he spent the nice summer weather gathering food in preparation, while the grasshopper spent his time singing.

That’s the same problem if you have no marketing strategy in place. There is a habit of many business owners in the trades to just take what the market dishes up and not put some proactive systems in place to generate work. “I get all my work from word-of-mouth”. That’s great when WoM is working, but what if it isn’t? What’s the back-up plan? Usually there is none. This is particularly true when you are busy, or the market is stronger and the perceived need to generate leads is less. But as the title of this post suggest, I recommend people to dig the well BEFORE you are thirsty….

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How to make your emails look professional

People these days expect your business to have a domain name and a website. An email address like jsmith@yourcompany.co.nz tells people you’re serious about your business. 

Free email services, such as Gmail, Hotmail and Yahoo, are great for personal use, but when you use a free email account for business purposes, people will start to doubt your professionalism and credibility.  If you want your prospective clients to take you seriously and you don’t have your own domain name email address, I recommend you….

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How to stop wasting money on advertising

There was a classic statement from a company executive I read once (can’t remember who) that said, “I know we waste 50% of the money we spend on advertising, I just don’t know which 50%”.

That might be okay, but not ideal, if you are a big company with a big marketing budget. Most of my clients don’t fall into that category, so I am insistent that money spent of direct advertising is as effective as possible and is intended to generate an action or response by a prospect.

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Have trouble getting paid sometimes?

Have you had trouble to be paid for work completed at times? You do the work to the required standard, or better, but the client still seems to have an excuse not to pay you. Frustrating, isn’t it?
The law may be on your side, but the cost and hassle to exercise your legal rights sometimes seems more trouble than it’s worth. Some clients know this and use this to their advantage.

So, how can you avoid this problem….short of using the Hells Angels as your credit control department.

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Why a business coach has been essential to our growth

Like many other ambitious business owners in the trades, I was finding myself overwhelmed and consumed by the endless stream of details required to run a roofing company. Days often seemed like unending series of decisions and tasks that were mine alone. Now bear in mind that Kelly, my husband and business partner, also had his own set of daily decisions and tasks in which he found difficulty in delegating.

Overwhelmed by the day to day, together we were not effective managers. I was personally frustrated by the pace at which our business was growing.

I decided it was time for some outside help…..

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Lessons from the gym

I was at the gym last night trying my best to maintain my pretty average fitness level.  They have done some redecorating recently and I noticed some motivational mantra added to one wall. One, about getting some coaching help, struck a chord with me as it is very relevant to what I do.

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Innovate to Succeed

AI is the new industrial revolution and unlike the linear change in the market during the industrial revolution, the AI revolution is causing change at an exponential rate.  Those businesses who embrace this change will be far better off than those who are a bit late to adopt this innovation mindset. Possibly those that do not make innovation as part of their core strategy will not survive.

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