Imagine you are flying over the Pacific Ocean on an airliner and the captain comes on the PA system. “Ladies and gentlemen, I have some bad news and some good news. The bad news is that all our instruments are out. I have no idea where we are heading, how much fuel we have left or what height we are at. The good news is…we’re making great time!”
Scary? Hell yeah!
Trouble is many owners run their businesses like this. No real idea of where they are going, whether they are heading into danger, but never-the-less they remain eternally optimistic. As the business grows the almost casual attitude becomes more serious and you lie awake at night wondering how you are going to make payroll next week and whether clients are going to come through with those promised progress payments. You wouldn’t fly a plane like that, so why run your business like that?