Google to reward good content
If you rely on your website content (either via a blog or the core web page content) to help you rank on Google, you need to take notice of this major change in Google’s algorithm. The helpful content update will target websites that have a relatively high amount of unsatisfying or unhelpful content, where the content has been written for search engines rather than humans. This could mean those sites will rank lower in the Google search results that are served up to consumers using the Google search engine (which is most people on the planet!)
Google’s new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”
The purpose of this algorithm update is to help searchers find “high-quality content,” Google said. Google wants to reward better and more useful content that was written for humans and to help users.