And the winner is…

An overlooked tool in your marketing toolbox is likely to be industry awards or business awards marketing. Marketing consists of many techniques and channels, from advertising and direct response, to radio and trade shows. Entering an award and becoming a finalist, or possibly even a winner, can be a powerful addition to your marketing activities…

Take that first step.

I love lists and I use them to help keep my mind free of clutter and to help plan out the big projects I want to implement in my business.  I have long term lists, mid term lists and “this week” lists.  I figure once I have an idea and write it down, it will…

Startup Success Tips

New into business ownership or thinking or starting out on your own?  Congratulations!  The world needs more entrepreneurs like you; that’s what drives innovation and growth.  But just deciding on starting your own business is not a guarantee of success.  Far from it.  Most new businesses do not survive the first few years of life…

What’s All This “KPI” Stuff?

As owner of the company you should have a handful of “smart numbers” that give you insight into how your company is doing, and more importantly what it’s likely to do in the future. Commonly referred to as KPI’s, or Key Performance Indicators. They are numbers that are objectively calculated (not opinion based) and can…