Never suffer blog writer’s block again
A good way to naturally rank higher on Google (everyone’s goal) is to ensure that your construction website blog has a good amount of useful information on it that Google recognises as helpful to potential customers. The problem is not many tradespeople are natural writers, or even know where to start. That blinking cursor in the top left hand corner of a blank screen can be a frustrating and scary thing.
As a residential construction company, there are several blog topics that you can write about to showcase your expertise and provide value to your readers. To help get those creative juices flowing here are some ideas:
- Home design trends: Share the latest design trends in home building, including materials, colours, and styles. This could include information on kitchen and bathroom design, outdoor living spaces, and more.
- Energy-efficient construction: Discuss how your company focuses on energy-efficient building practices, including the use of green materials and construction methods, insulation, LED lighting and other energy-saving techniques.
- Building consent and regulations: Explain the process of obtaining building or resource consent and meeting the regulations in your area, including planning laws and the building code.
- Home maintenance: Provide tips and advice for homeowners on how to maintain their homes and prevent common problems such as mould, leaks, and other issues.
- Renovation and extensions: Share before-and-after photos of home renovation projects, discuss the process of renovating, and provide tips for homeowners who are considering a renovation.
- Customer success stories: Share stories from satisfied customers who have used your services, including their experiences and the benefits they received from working with your company.
- Financing and budgeting: Discuss the financial aspects of home construction, including budgeting, financing options, and other financial considerations. How much do certain projects cost, or at least what is the range? What is typically included in a low range project and what in a high range one? This is a great place to start with some articles as many people are searching for this information.
- Industry news and insights: Share your thoughts on industry trends and news, as well as your insights into the residential construction market and the future of the industry.
A lesser known shortcut to writing blog articles for your website is to have an AI tool such as ChatGP do the hard yards for you. All you need to do is type in the question or topic of your blog article and tell it how many words you want and the AI tool happily spits out an article for you. Don’t like it? No problem, just hit “Regenerate response” and it will produce another. You still need to check the material for accuracy and tweak for your particular situation, but you will never suffer writer’s block again.
(Editor confession. I had ChatGP produce a significant chunk of this post as a test)
The article above gives you some possible ways to develop a useful and SEO-friendly blog page for your website. For more help on building long term marketing strategies for your business reach out to me HERE and book a strategic review.
Andy Burrows