With the construction industry being in a fairly buoyant state at the moment the apparent need to focus on marketing does not seem to be a high priority. This may appear to be the situation on the surface, but ignoring it can lead to a roller coaster of leads coming in and result in a feast or famine of work in the longer term. Why not take the opportunity to proactively refine your marketing and provide a solid lead generation machine of your ideal projects? A corner-stone of this is the strategy of niche marketing.
Niche marketing, or specialization is used by industries of all types because doing a few things with a high level of expertise will bring recognition and a reputation of excellence quicker than doing many things well. Read on to see how you can choose a niche for your business and the benefits it brings.