To quote Kermit the Frog, “It’s Not Easy Being Green” That may be so, and it made for a cute song, but it’s much tougher when you are red. By that I mean in the financial red.
With sustainability being a bit of a buzz word at the moment, I thought I would talk about another type of sustainability you should be interested in. That is your FINANCIAL sustainability. You owe it to your customers, staff and family to be around in the long term. Consistent profitability is vital to help you achieve long term survival.