10 Steps to Reversing Horrifying Negative Online Reviews

Have a few unhappy customers who made it their business to burn you through website or social media complaints? Here’s how you can turn around your online reputation. Guest post by Kate Zabriskie

“The worst customer service experience ever! The plumber arrived an hour late for the appointment and was surly. Stay away!!!”

“If you are offered a job at this place, run! Do not walk to the nearest exit. This company is an asylum. I have never worked with a more dysfunctional group of people in my life.”

Ouch! Those hurt.

And there it is, in black and white for anyone and everyone to see: what someone thinks of your product, your service, or your organization. Bad reviews can bite, wound and sting. Worst of all, a mountain of them can appear in a matter of seconds. Social media: It’s a wonderful thing, until it turns against you.
So, what’s a person to do when his or her online reputation is suffering at the hands of others? Plenty.