No company can simultaneously excel at delivering market leading performance in all three value disciplines. This is because each disciplines requires completely different operating processes, different ways of thinking and behaving. When a company choses one ‘lead’ discipline to excel in they are placed to become market leaders.
Conversely, when a company attempts to excel in all three disciplines they become, at best, mediocre at all and will oscillate in the market. Which market discipline is the right one for your company?