I had a great meeting with a client this week. We are a couple of months into our 6 month Business MasterClass with him and were going through our second 1:1 meeting. We were covering some specific marketing tactics he will be implementing, and also reviewing the foundation strategies from earlier meetings. His comment, “I…
“According to a study by the Centre for Small Enterprises at Massey University, during the next 10 years 64% of business owners intend to exit their businesses. For the North Shore, where I live, that means about 16,000 businesses may come up for sale during the next 10 years. That’s 130 a month, every month,…
Having the right culture in your company is vital to its success. The culture that exists in a company can make or break it, so it is important to make sure the right culture is proactively developed. By not taking a proactive approach the culture will simply evolve in a random way by usually drifting…
The kind of CULTURE you have in your business is a bit like air. Air is hard to describe and you don’t really notice it being around you. Culture is a bit the same. But like air, when it isn’t there, or is stale and bad, then you really notice it. Because it is by-and-large…
If I asked you a question today like: Why aren’t you using social media as a tool to grow your business?”, the majority of you will respond, “I just don’t have the time.” Asked a range of similar questions on developing your business, you will probably give the same response. Are you really that pressed for…
In Africa, there’s a saying: If you want to go quickly, go alone. If you want to go far, go with a group. Does this apply to learning as well? Why would you want to learn with a group? Why share the experience you have gained through so many years of the school of hard…
Nearing the home straight now, so stick with me. To date we have focused on sorting the 3 key fundamental foundation stones of your BRAND and then looked at selecting the appropriate TACTICS that will help you attract the right type of client to your business. It is important to do things in this order…
In step 4 of Build Your Marketing Machine we evaluated and decided on what tactics to use in order to generate leads coming into the business. The tactics used needed to be aimed at the right target client and promote a consistent message. With so many tactics available to choose from, is there any other…
If you have been following this series of posts on building a solid marketing machine for your business, you will know that we have so far been focusing on putting the 3 critical foundation legs in place before going any further. Those 3 legs are: segmentation (focus on your target), differentiation (stand out from your…
In this third posting of the series about building a marketing machine for your business, we introduce the third of our foundation strategies. Imagine a tripod or 3-legged stool. All the legs need to be solid and of equal length to be effective. The same applies to our 3 key strategies in our marketing machine. You…