Still Using A Spreadsheet to Track Leads?

Marketing, Sales

While spreadsheets are relatively easy to use and widely known, it’s definitely not the most efficient or effective way to collect, analyze, and manage business data, especially if you’re a company that’s hoping to grow in the near future.

There are clear distinctions between the features of a CRM versus a spreadsheet. If you have to manage multiple leads coming in and have a multi-step sales process, using a CRM system may be a step worth taking, and need not cost much.

The Formula to Better Sales

Sales

When selling services the key to achieving a better sales conversion rate of quality, profitable clients is to increase the level of trust that the prospect has in you. Lets face it, most trades businesses are service-based first and product-based second, despite what you may think.  People do business with people that they know, like…

Why Reputation Matters and How To Build It

Marketing, Sales

A recent study for the construction industry by Hinge, a US based branding and marketing firm, found that buyers listed good reputation as the most important criteria for purchasing, and the good news is that most sellers already recognize this fact. www.hingemarketing.com  They also asked buyers about the best way to market to them (Figure 1).…

Everyone Is A Pitch Doctor

Owner, Sales

Today at a networking breakfast I listened to a humorous, inspirational, structured and relaxed presentation on how to put a pitch together to win business.  It was by a local expert in the game, Hugo Meares from Sparkplug. www.sparkplug.co.nz The presentation itself was a pitch in its own right, as you might expect, but was…